From modest beginnings as a one-plane airline that first flew in 2000,
Lion Air has navigated its way through the turbulence in the wake of the
financial crisis that blew through the region in 1997 to emerge as Indonesia’s leading budget airline carrier. Today, we operate 37 planes flying to not
only all of Indonesia’s major cities and wondrous tourist destinations, but
to Singapore, Penang and Kuala Lumpur as well. And we’re just taking off.
The financial crisis that hit Asia in 1997 affected many industrial sectors instantaneously, resulting in a flow-on affect on the regional airline industry
that can only be described as catastrophic. Industry players witnessed a
severe decline in business travel, while tourists downgraded to lower-class seats, postponed their trips or simply cancelled them.
With the prevailing conditions so adverse and the airline industry operating
on extremely tight margins to begin with, some considered launching a new airline foolhardy in the extreme. We didn’t think so then and obviously we
don’t think so now. Lion Air embraced the situation, using the circumstances
in our favor to enhance our competitive advantage resulting in lower-priced fares and superior service and on-time performance.
In 2005, Lion Air had the biggest market share in Indonesia, a vast, resource-rich archipelago that has shaken free of the fallout of the economic crisis
and recently elected a new President who is leading the nation into the new millennium. With future forecasts predicting blue skies ahead and a vast
middle to upper-class having more spending power, Lion Air promises to
utilize our ingenuity and innovation to expand our position among our target market, not only in Indonesia but throughout the Asia-Pacific region. We
hope you enjoy the ride.
2005 | |
2000 | |
2003 |
ACHIEVEMENTS
- Circumcision of 1500 kids at Taman Mini Indonesia Indah
On June 30, 2004, Lion Air celebrated the third anniversary by holding
a mass circumcision for more than 1500 kids lived around Jakarta
area at Taman Mini Indonesia Indah. The event was being noted at Museum Record of Indonesia
- Lion Air as the chairman at the Asia Pacific Regional aviation
- (ARA) International Conference (Singapore, November 19-20, 2003)
Lion Air demonstrated its success as a low-cost carrier and became
the prototype for the trend of low-cost carrier in the international
airlines industry. Lion Air is seen as a phenomenon of low-cost
carrier in Indonesia.
- Best Brand Award 2004 from SWA and MARS Indonesia
SWA, a marketing magazine in Indonesia with MARS (Marketing Research Specialist) have done a survey through 6000 responder (customer) at five big cities in Indonesia and Lion Air successfully
reach 33,6% gain index (the ability or potency of a brand name to increase number of passengers in the future)
- Lion Air as the official airlines for Miss Universe and Puteri Indonesia 2004
In August 2004, Lion Air officially assigned as air carrier for Miss Universe 2004, Jennifer Hawkins in her visit to Indonesia. During her short visit, Miss Universe flew to Jogjakarta, Denpasar, Medan and Jakarta.
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Lion Air leased aircraft and sent the air crew and technician to Myanmar
For the first time, in April 2004, Lion Air sent abroad skilled labor (professional crew) including pilot, flight attendant, technician, and also FA instructors. Together with some of local institutions, they established Myanmar Airlines.
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Lion Air leased 14 aircrafts to Algeria, Africa in July 2004
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Lion Air as the Official Airlines for Miss Asean 2005
Once more Lion Air officially chosen as the air carrier for finalists
of Miss Asean who came from some countries in South East Asia Region such as Myanmar, Philipine, Thailand, Singapore, Brunei Darussalam, Malaysia, and Vietnam.
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Lion Air as the Official Airlines for the 45th Muktamar Muhammadiyah in Malang, July 3-8, 2005
Firstly, Lion Air operated the 42D Yak aircraft and B737-200. In 2001 Lion Air operated A310-300.
To accommodate the high demand of air transportation, Lion Air chose MD-80 series aircraft, which is very efficient and also convenience with 165 passenger capacity
Currently, Lion Air has a fleet of 46 aircrafts, consisting of 16 units MD 80-series, 5 units MD 90-series, 10 units B737-400, 2 units B737-300, 3 feeder aircrafts of Dash 8 and 10 units of B737-900ER.
From year 2007 until 2012, 144 aircrafts of B737-900ER will be delivered from the total 178 aircraft ordered to strengthen Lion Air fleets. B737-900ER is the newest member of Next Generation B737 family with the most advanced single aisle commercial airplane in the world.
B737-900ER will enable Lion Air to offer more non stop flight at low fares to more destinations throughout Indonesia and beyond.
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